Quick response codes are of Japanese origin, and are currently used all across the globe by large organizations looking to improve their own marketing. Initially, they were used for tracking Japanese car parts throughout the manufacturing process, but are today used in a whole variety of applications, which this article will touch upon momentarily. Independent…

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In today’s fast-paced world of advertising bombardment and customers feeling “sold to” at every turn, smart marketers are looking for powerful alternatives with which to capture the attention of consumers at a higher level. One way of doing this is by engaging your prospects in action. In other words, getting them to actually participate in…

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